Ediz Botanik
Website redesign, social content, and product motion for a botanical brand
Overview
Complete creative refresh for Ediz Botanik at 79 Ratio Agency — spanning a website redesign aligned to a new visual language, a full suite of social media posts for seasonal and commemorative days, and a product packshot motion piece.
The Challenge
Modernize an established botanical brand without losing its organic warmth. The website needed to feel cleaner and more premium while social content had to stay timely, on-brand, and varied across multiple observance days throughout the year.
Creative Process
Started with a design language audit of the existing site, then developed a new layout system and visual hierarchy. Social posts were planned around a content calendar of national and industry observances. The packshot motion was built in After Effects to elevate product presentation for digital channels.
Design Decisions
Kept the brand rooted in natural greens and soft photography while introducing tighter typography and clearer navigation on the web side. Social templates balanced illustration, photography, and typographic moments so each post felt distinct yet cohesive.
Final Outcome
Delivered a full website redesign, eight social posts, business card print collateral, and a packshot video — giving Ediz Botanik a unified digital presence across web and social.
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