New Year 2025 Campaign
Multi-client New Year creative suite for 79 Ratio Agency
Overview
A coordinated New Year campaign produced for 13 clients under the 79 Ratio Agency roster — each post tailored to the client's brand identity while maintaining a shared celebratory tone for the 2025–2026 transition.
The Challenge
Deliver distinctive New Year creatives for over a dozen brands within a tight seasonal window, ensuring each client felt individually represented without the campaign looking repetitive across feeds.
Creative Process
Built a modular design framework with shared festive elements — light, typography, and motion cues — then adapted color, logo treatment, and messaging per client. Motion variants were produced for select clients including Ediz Botanik.
Design Decisions
Used a consistent compositional structure across static posts so production stayed efficient, while client-specific palettes and logo placements preserved brand recognition. Animated versions added premium impact for key accounts.
Final Outcome
Thirteen client-ready New Year assets delivered on schedule, covering industrial, tech, and lifestyle brands across the agency portfolio.
Gallery
